A Private Canvas in Forest Highlands: Build the Life You Envision at Oswego Reserve

On a quiet stretch of Goodall Road, just minutes from downtown Lake Oswego, a new kind of neighborhood is taking shape—one that doesn’t just promise luxury, but delivers legacy. Oswego Reserve, a rare collection of nine custom estate lots tucked into the heart of the coveted Forest Highlands neighborhood, is quietly emerging as one of the most exclusive addresses in the state.

Framed by towering evergreens and threaded by a protected natural creek corridor, the setting feels almost hidden—serene and removed, yet undeniably central. It’s a place where homeowners can design a lifestyle from the ground up, quite literally. And in a city where new construction typically means a teardown and a tightly controlled builder package, Oswego Reserve stands apart.

“This kind of opportunity almost never comes up in Lake Oswego,” says Kathy Hall, Principal Broker of Hall Group Properties with Cascade Hasson Sotheby’s International Realty, the exclusive representative for the development. “It’s incredibly rare to find this much land, this much sunlight, and this much freedom—right here in one of Oregon’s most prestigious zip codes.”

Freedom is a key theme at Oswego Reserve. While much of the region’s remaining residential land is sold with strings attached—builder restrictions, narrow lots, or fragmented streetscapes—this seven-acre enclave is purposefully different. Each of the nine lots, ranging from nearly half an acre to over 1.6 acres, allows homeowners to bring their own architect and builder or collaborate with a curated list of premier local firms. The result? A rare chance to shape not only a home, but a lasting legacy.

“If you’re going to build a $4 million home,” adds Kevin Hall, co-founder of Hall Group Properties and a third-generation Principal Broker, “you want to know you’re in good company. Here, every lot supports a home of the same caliber. You’re not next to an aging bungalow or squeezed onto a tiny parcel. You’re part of a cohesive, thoughtfully designed community.”

The setting itself only adds to the appeal. Forest Highlands, long known for its estate properties and equestrian past, is one of the most desirable neighborhoods in Lake Oswego. It offers a rare combination of sun exposure, privacy, and proximity to top-ranked public schools, including Lake Oswego High School and Lake Oswego Junior High—both just minutes away. The area also boasts easy access to downtown Lake Oswego, Oswego Lake Country Club, and a wealth of parks and outdoor amenities.

Yet despite its tucked-away feel, Oswego Reserve is poised to make a very public debut. Two of the homes currently under construction have been selected for the 2025 NW Natural Street of Dreams, Oregon’s premier luxury home tour. The neighborhood will serve as the main showcase site for the event, drawing thousands of visitors and spotlighting the craftsmanship, design, and vision that define this enclave.

“Being chosen as the 2025 Street of Dreams site is a huge moment,” says Kathy Hall. “It signals to the market that this is not just another development—it’s something special, something that elevates Lake Oswego’s already high standards.”

Several lots have already been sold, and interest is gaining momentum as the development progresses. With infrastructure complete, construction underway, and the buzz of Street of Dreams building in the background, the window of opportunity is narrowing.

For those considering a move, it’s more than just an investment in real estate—it’s a long-term lifestyle play.

“This is about permanence,” Kevin explains. “About choosing your builder, your finishes, your exact view—knowing that you’ll be surrounded by nature, space, and other homes that reflect the same level of care. It’s not just where you’ll live. It’s what you’ll build your life around.”

Oswego Reserve isn’t just the next chapter in Lake Oswego real estate—it’s a final chapter of its kind. A custom homesite of this scale, in this location, with this level of architectural freedom, may not come around again.

And for those ready to design their dream, the good life in Lake Oswego awaits.

Discover Oswego Reserve

Now selling select luxury homesites.

For more information, private site tours, or to speak with the Hall Group directly, visit www.OswegoReserve.com or contact Hall Group Properties at Cascade Hasson Sotheby’s International Realty—Oregon’s top brokerage by market share in Lake Oswego and across the state.

Kathy Hall, Principal Broker, Licensed in Oregon
503.720.3900

Kevin Hall, Principal Broker, Licensed in Oregon
503.799.7255