The Chef Who Elevated Cannon Beach Is Now Elevating How People Live Here

by Gary Nolan

For more than twenty years, the aroma of Chef Bob Neroni’s work drifted through Cannon Beach. Locals could name the scent before the dish. Regulars knew he wasn’t just cooking. He was building moments and threading community through every plate.

So when word spread that he was moving into real estate with Oregon’s #1 Ranked brokerage Cascade Hasson Sotheby’s International Realty, those who’d watched him improvise under pressure knew it made perfect sense.

Of course he is.

The ingredients were already there.

The Recipe for Connection

Bob has long believed that a memorable experience begins before a dish reaches the table. It starts with intention, curiosity, and the sense that something thoughtful is being crafted just for you.

Inside his Cannon Beach “dining club,”where guests paid more than many prix-fixe spots in big cities, for an opportunity to enjoy a three hour experience, Bob shaped a philosophy that stretched well beyond food. He welcomed chefs, winemakers, travelers, and old friends. He learned how people talk when they’re comfortable. How they unwind. How they trust.

Those skills slide naturally into the world of homes and the Pacific Northwest lifestyle. After years of hosting evenings that stayed with people, Bob saw real estate as another version of the same work.

A showing becomes a tasting.

A first meeting becomes the prep.

A home carries its own terroir, shaped by light, land, and history.

A Life Seasoned by Italy

Each October, as the coast settles after summer, Bob heads to Italy. His culinary tour has earned a quiet reputation among those lucky enough to join. Twenty-four guests follow him through regions where recipes and hospitality are treated like heirlooms.

In Puglia, he’s greeted not as a visitor but as a familiar face. In kitchens lit by terracotta glow, he tastes dishes that never leave the region and uncorks wines made by families who know every inch of their soil.

These trips deepen his craft, but they also widen his perspective. They connect him with global tastemakers and open conversations about culture, lifestyle, and the meaning of home.

In Italy, as in Cannon Beach, place is identity. Place is story.

He brings that understanding to every client.

From Experience to Expertise

Joining Cascade Hasson Sotheby’s International Realty wasn’t a pivot so much as an expansion. Bob arrived with a community of more than 2,500 Pacific Northwest clients who had dined with him, traveled with him, and trusted his judgment. His choice to work alongside real estate advisor Abbas Atwi added another layer of expertise, pairing Bob’s creative instincts with Abbas’s deep market experience.

He approaches real estate with the same discipline he brought to the kitchen.

He listens like he’s balancing flavors.

He builds strategy like a menu.

He negotiates with the calm of someone who knows when to raise the heat and when to let something rest.

And he presents a property with the quiet confidence of a chef revealing the final course.

Homes Crafted Like Cuisine

Real estate and hospitality share more than people assume.

A home has a first impression, like an amuse-bouche.

A tour has pacing, like a tasting menu.

A negotiation has timing and restraint.

Buyers aren’t choosing a house. They’re choosing the setting for dinners, celebrations, late-night talks, and the quieter days that shape a life. Sellers are passing on a place where their own stories simmered and settled.

A New Chapter, Perfectly Seasoned

These days, you might spot Bob walking the shoreline at dusk. He talks about floor plans and market shifts, but also about connection and belonging, the themes that have followed him through every chapter.

He is rooted in Cannon Beach, shaped by Italy, and inspired by the people who invite him in.

Real estate is simply the next course.

And Bob knows the next course is always worth staying for.

Bob Neroni
Licensed Real Estate Broker
Cascade Hasson Sotheby’s International Realty

Languages
English, French, Italian