All Eyes on Oregon: Kendall Bergstrom Selected for Sotheby’s Exclusive Insider Panel

Each year, Sotheby’s International Realty curates an exclusive Insider Panel—an invitation-only roundtable featuring the brand’s top-performing agents who shape the global luxury narrative. This year, the conversation tackled the complex dynamics of high-end real estate in 2025: economic volatility, tax migration, and the evolving mindset of affluent buyers. Representing Cascade Hasson Sotheby’s International Realty, Kendall Bergstrom brought Portland to the global stage.

In a network of over 25,000 advisors, Bergstrom stood out for her clarity, strategy, and portfolio-level approach to real estate. Her perspective was both nationally informed and deeply local. Her team consistently ranks among the best in the Lake Oswego and Portland area.

“Here it’s really a tale of two cities,” she noted. “In Multnomah County, where Portland sits, we’re now the second highest-taxed county in the nation. There’s migration. But in the surrounding counties, the real estate market continues to show signs of healthy growth.”

Strategy Over Sales Talk

Bergstrom isn’t here for fluff. With three decades of experience, her advice is strategic, actionable, and rooted in the realities of today’s market.

“We begin with your goals,” she said. “What are your assets doing? Is it wiser to hold, reposition, or reinvest in a stronger county or lifestyle market?”

Each client is treated as a portfolio, not a transaction. Each move is guided by intelligence and intention.

Luxury That Feels Like Oregon

Even amid economic flux, luxury buyers want more than features — they want feeling. Serenity. Nature. A lifestyle that reflects the Pacific Northwest.

“They want covered outdoor spaces, level lawns, spa-inspired suites,” she explained. “Steam rooms, cold plunges, hammams. These aren’t indulgences—they’re expectations.”

For relocating buyers, often in tech or design, the ask is consistent: “Find us something that feels like Oregon.”

Next-Gen Buyers, Real Guidance

Younger luxury buyers bring new priorities. They’re drawn to curated, turnkey homes — and wary of deferred maintenance.

“They prefer homes that don’t require fixing up or heavy maintenance,” Bergstrom said. “That’s why new builds and high-end remodels are moving.”

Her approach: educate, protect, and when necessary, walk away from a deal that doesn’t serve the client long-term.

Relocation Expertise That Delivers

A trusted advisor to executive relocation clients from Nike, Intel, and other global firms, Bergstrom is well-versed in guiding discerning professionals through the intricacies of lifestyle transitions. Her experience navigating relocation at the highest levels adds depth to her strategic advisory role and builds long-term trust across C-suite clientele.

Backed by Marketing That Performs

What sets advisors like Bergstrom apart is the team behind them. At Cascade Hasson Sotheby’s International Realty, an in-house marketing and tech team delivers global reach, standout content, and smart, targeted strategy. Advisors are equipped with the tools they need to compete—and win—in today’s market. It’s visibility that drives results. And a brand built to perform.

Final Word: Clarity Beats Chaos

If there’s one principle Bergstrom lives by, it’s this: know your people and have a plan.

“Consistency, character, competence—that’s what clients remember,” she said. “Create your plan. Stick to it. And most of all, enjoy the work.”

In a luxury market where expectations keep rising, Kendall Bergstrom brings what every client needs most: someone who’s paying attention.

Contact:
Kendall Bergstrom
Principal Broker
503-799-2596